Product and Infrastructure Design

Great supply chains are powered by great design—of both products and infrastructure. From over-engineered packaging to underutilised networks to unsustainable assets, design decisions made upstream can cascade into cost, complexity, and planet impacts downstream.

At Waterfront, we help businesses reimagine their product and infrastructure design for operational efficiency, sustainability, and scale. Whether you’re launching a new product, redesigning packaging, or reshaping manufacturing, co-packing or fulfilment network, we combine technical depth with commercial insight to help you build supply chains that are both smart and scalable.

Design better products and smarter infrastructure to optimise cost, service, and sustainability across your supply chain

What do we offer?

We work with teams across product, operations, and engineering to:

  • Redesign products and packaging to reduce waste, simplify handling, and improve transport efficiency

  • Green your built infrastructure including warehouses and data centres for energy efficiency, circularity, and resilience

  • Accelerate renewable energy adoption across production, and logistics assets to cut emissions and operating costs

How we achieve this depends on where you are today and how ambitious you want to be, but typically includes:

  • Value chain mapping to uncover design inefficiencies and resource hotspots

  • Impact assessments linked to product, packaging, and infrastructure decisions

  • Scenario modelling to inform network redesign, flow optimisation, and energy use

  • Cross-functional coordination to align product, supply chain, and sustainability goals

How is our approach different?

We connect the dots between what you make, where you make, how you move it, and what it costs.

  • We approach design from both product and infrastructure perspectives—bridging operational and customer realities

  • We go beyond theoretical models to help you implement designs that deliver in real-world conditions

  • We tailor solutions to your growth plans, sustainability goals, and market demands

Our “Design for Supply Chain” Programme

If you’re looking for an efficient, structured approach to align product and infrastructure design with your supply chain goals, reducing cost, improving flow, and supporting future growth, our design for supply chain programme provides a time and cost-effective way to:

  • Lower cost-to-serve by reducing packaging waste, handling effort, and logistics inefficiencies

  • Improved speed and flexibility through network and product alignment

  • Enhanced sustainability performance with better material choices and infrastructure footprints