Circular Strategy and Advisory

Sustainability is no longer just a compliance exercise—it’s a strategic growth driver. The shift from linear to circular supply chains opens up opportunities to reduce waste, increase efficiency, and deliver long-term value for your business and the planet.

At Waterfront, we guide companies through the transition to circular models. From strategy development to practical implementation, we help you design systems that regenerate rather than deplete—delivering sustainability that’s smart, strategic, and scalable.

Design, embed, and scale circular strategies that drive sustainability, innovation, and long-term business advantage.

What do we offer?

Our circular supply chain advisory helps organisations rethink value creation from the ground up.

We support:

  • Circular operating model and value chain design

  • Identification of opportunities to reduce, reuse, repurpose, and recycle

  • Supplier engagement and ecosystem partnerships

  • Impact modelling, regulatory alignment, and reporting

Typical activities include:

  • Material flow and waste analysis

  • Lifecycle cost modelling and circular opportunity mapping

  • Cross-sector benchmarking and innovation scans

  • Strategic roadmap creation and pilot programme design

  • Targeted joint supplier and joint stakeholder programmes

  • Development and delivery of a relevant communication strategy

How is our approach different?

We combine circular economy expertise with deep operational knowledge to bridge vision and delivery.

  • Our advisory is grounded in supply chain realities and not just on high-level sustainability theory.

  • We tailor strategies to your commercial goals and market pressures.

  • We help you pilot, learn, and scale with confidence.

Our “Circularity Sprint” Programme

A focused bespoke engagement to identify quick wins, align stakeholders, and kickstart your transition to a circular operating model—with practical tools and a clear action plan, enabling you and your stakeholders to deliver

  • Accelerated sustainability outcomes with practical, business-aligned strategies.

  • Improved stakeholder trust through transparent, circular practices and compliance readiness.

  • New value streams unlocked through waste reduction, reuse, and circular innovation.