Supply chain strategy, modelling and diagnostics for mid-sized manufacturers, distributors, retailers and private equity portfolios. Clear answers, a costed plan and a team that can see it through.
Waterfront Advisory is where the group began. It was founded by Gopal Iyer after 20 years helping businesses across India, Asia Pacific and Europe untangle complexity, fix what’s broken and rethink how their supply chains run.
We are deliberately focused: one place for supply chain strategy, modelling and diagnostics for mid-sized businesses and investors. Senior people do the work, every recommendation comes with a cost and a value, and our advice stays independent of who delivers it.
Every recommendation comes with a cost, a value and an owner.
Our advice stays objective even where another group company could deliver the work.
We recommend what your business can actually implement.
Gopal leads Waterfront Advisory, working with a small senior team and associates, and with the group’s technology partners.

20 years across India, Asia Pacific and Europe in procurement, operations and low-carbon supply chains.
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Delivered procurement and supply chain programmes across manufacturing, retail and medical devices.
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25 years in retail buying and trading, including Tesco, Asda and Poundland. Formerly Trading Director at OTL.
LinkedIn →Technology partners we use across the Waterfront group, so data and results carry from one company to the next.

Spend analytics and carbon management: supplier spend cleaned and classified, savings opportunities sized, and emissions tracked by supplier and category.
Spend and carbon baselines for diagnostics and Scope 3 work
Waterfront Advisory shares the group’s values, standards and commitments, and works alongside its sister companies.
Our valuesStart with a conversation. We’ll tell you honestly whether there’s an opportunity worth pursuing.